{"id":7810,"date":"2023-06-05T14:12:05","date_gmt":"2023-06-05T18:12:05","guid":{"rendered":"https:\/\/staging2.centech.co\/?p=7810"},"modified":"2024-10-17T10:22:09","modified_gmt":"2024-10-17T14:22:09","slug":"the-right-degree-of-openness","status":"publish","type":"post","link":"https:\/\/centech.co\/en\/collision-lab-articles\/the-right-degree-of-openness\/","title":{"rendered":"The right degree of openness"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[316,124,315,125],"tags":[97,99,127],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-collision-lab-en","category-collision-lab-articles","category-innovation-ouverte-articles-collision-lab-en","category-open-innovation","tag-centech-en","tag-collision-lab-en","tag-open-innovation"],"acf":{"flexible_content":[{"acf_fc_layout":"2cols_content","block_titre_2025":{"color_bg":"white_bg : Blanc","clone_espacement":["top"],"clone_center":true,"clone_border":false,"clone_fullwidth":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","couleur_du_surtitre":false,"couleur_du_titre":"black","couleur_du_soustitre":false,"couleur_du_texte":"black","clone_description":"","clone_btn_1":null,"clone_btn_2":null},"2cols_title_l":"","2cols_content_l":"","2cols_link_l":"","2cols_btn_1":"","2cols_btn_2":"","2cols_title_r":"","2cols_content_r":"","2cols_link_e":"","2cols_btn_3":"","2cols_btn_4":""},{"acf_fc_layout":"contenu_alternatif","block_titre":{"clone_espacement":"","clone_center":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","clone_description":" \r\n\r\nThere are many successful cases of implementing open innovation concepts, for example Procter and Gamble, with a:<\/strong><\/em><\/span><\/span><\/span>","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"grey_bg"},"contenu_alternatif_repeater":null},{"acf_fc_layout":"content_number","block_titre_2025":{"color_bg":"white_bg : Blanc","clone_espacement":["top"],"clone_center":true,"clone_border":false,"clone_fullwidth":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","couleur_du_surtitre":false,"couleur_du_titre":"black","couleur_du_soustitre":false,"couleur_du_texte":"black","clone_description":"","clone_btn_1":null,"clone_btn_2":null},"contenu_alternatif_repeater":[{"contenu_alternatif_repeater_before_title":"","contenu_alternatif_repeater_title":50,"contenu_alternatif_repeater_after_title":"%","contenu_alternatif_repeater_subtitle":"","contenu_alternatif_repeater_content":"increase in their product success rate<\/span><\/span>"},{"contenu_alternatif_repeater_before_title":"","contenu_alternatif_repeater_title":60,"contenu_alternatif_repeater_after_title":"%","contenu_alternatif_repeater_subtitle":"","contenu_alternatif_repeater_content":"increase in the efficiency of their R&D in <\/span>2010.*<\/span>"}]},{"acf_fc_layout":"contenu_alternatif","block_titre":{"clone_espacement":"","clone_center":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","clone_description":" \r\n\r\nHowever, companies investing in open innovation activities face risks and barriers that hinder them from profiting from their initiatives.\u00a0<\/span><\/span><\/span><\/span>","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"black_bg"},"contenu_alternatif_repeater":null},{"acf_fc_layout":"white_board_cols","block_titre":{"clone_espacement":"","clone_center":true,"clone_ancre":"","clone_uptitle":"","clone_title":"External risks such as:","clone_subtitle":"","clone_description":"","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"grey_bg"},"title_before":"","wysiwyg_before":"","white_bg_repeater":[{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"Loss of knowledge<\/span><\/span>"},{"white_bg_repeater_item_title":"","white_bg_repeater_item":"Higher coordination costs<\/span><\/span>"}]},{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"Loss of control<\/span><\/span>"}]},{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"Higher complexity<\/span><\/span>"}]}],"title_after":"","wysiwyg_after":"","bouton_1":"","bouton_2":""},{"acf_fc_layout":"2cols_content","block_titre_2025":{"color_bg":"white_bg : Blanc","clone_espacement":["top"],"clone_center":true,"clone_border":false,"clone_fullwidth":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","couleur_du_surtitre":false,"couleur_du_titre":"black","couleur_du_soustitre":false,"couleur_du_texte":"black","clone_description":"","clone_btn_1":null,"clone_btn_2":null},"2cols_title_l":"","2cols_content_l":"","2cols_link_l":"","2cols_btn_1":"","2cols_btn_2":"","2cols_title_r":"","2cols_content_r":"","2cols_link_e":"","2cols_btn_3":"","2cols_btn_4":""},{"acf_fc_layout":"white_board_cols","block_titre":{"clone_espacement":"","clone_center":true,"clone_ancre":"","clone_uptitle":"","clone_title":"Internal barriers such as:","clone_subtitle":"","clone_description":"","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"grey_bg"},"title_before":"","wysiwyg_before":"","white_bg_repeater":[{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"The difficulty in finding the right partner<\/span><\/span>"}]},{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"The imbalance between open innovation activities and daily business<\/span><\/span>"}]},{"white_bg_repeater_item":[{"white_bg_repeater_item_title":"","white_bg_repeater_item":"Insufficient time and financial resources for open innovation activities<\/span><\/span>"}]}],"title_after":"","wysiwyg_after":"","bouton_1":"","bouton_2":""},{"acf_fc_layout":"contenu_alternatif","block_titre":{"clone_espacement":"","clone_center":true,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","clone_description":" \r\n\r\n \r\n

may result in an unpleasant open innovation experience for companies.<\/span><\/span><\/span><\/p>","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"black_bg"},"contenu_alternatif_repeater":null},{"acf_fc_layout":"contenu_alternatif","block_titre":{"clone_espacement":"","clone_center":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","clone_description":"Creating and capturing value in today\u2019s world cannot rely merely on pure open innovation but on simultaneous closed innovation activities led by a strategic approach to openness.\u00a0<\/strong><\/span><\/span><\/span><\/span>\r\n\r\n \r\n\r\nToo much openness can harm a company\u2019s long-term innovation success by leading to a loss of control, added value, and core competencies. Furthermore, a closed innovation approach does not meet the growing demand for shorter innovation cycles and shorter time to market.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span>\r\n\r\n \r\n

The future belongs to companies that adopt <\/span>an appropriate openness<\/span> approach, in which open innovation tools are used to create value faster than their competitors and, at the same time, build their core competencies through closed innovation tools <\/span><\/span><\/span>by doing intense R&D, increasing their absorptive <\/span><\/span><\/span>capacity<\/span> and protecting their intellectual property.<\/span><\/span><\/span><\/strong><\/span><\/h4>","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"black_bg"},"contenu_alternatif_repeater":null},{"acf_fc_layout":"contenu_alternatif","block_titre":{"clone_espacement":"","clone_center":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","clone_description":" \r\n\r\nAdopting <\/span>an appropriate openness<\/span> approach requires having a strategic sense of innovation communities, ecosystems, networks, and their implications for competitive advantage\u2014what is called \u201copen strategy.\u201d\u00a0<\/strong><\/span><\/span>\u00a0<\/span><\/strong><\/span><\/span>\r\n\r\n \r\n\r\nOpen strategy combines conventional business strategy principles with the potential of open innovation. It embraces the advantages of openness as a means of expanding organizations\u2019 value creation and imposes certain restrictions on traditional business models when those restrictions are <\/span>required<\/span> to encourage the increased adoption of an innovation strategy.<\/span><\/span>\r\n\r\n \r\n\r\nOpen strategy acknowledges the need to sustain open innovation approaches over time. To sustain a business model, capturing some of the value created by doing open innovation is necessary. An effective open strategy will balance value capture and value creation rather than neglecting value capture in pursuit of innovation.\u00a0<\/span><\/span>\u00a0<\/span>","clone_btn_1":"","clone_btn_2":"","afficher_les_angles":false,"couleur_du_bloc":"","couleur_du_bloc_before":"","couleur_du_bloc_after":"","clone_triangle":false,"clone_triangle_2":false,"color_bg":"grey_bg"},"contenu_alternatif_repeater":null},{"acf_fc_layout":"2cols_content","block_titre_2025":{"color_bg":"white_bg : Blanc","clone_espacement":["top"],"clone_center":true,"clone_border":false,"clone_fullwidth":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","couleur_du_surtitre":false,"couleur_du_titre":"black","couleur_du_soustitre":false,"couleur_du_texte":"black","clone_description":"","clone_btn_1":null,"clone_btn_2":null},"2cols_title_l":"","2cols_content_l":"

Would you like to develop an open innovation strategy? <\/span><\/span>\u00a0<\/span><\/h3>","2cols_link_l":"","2cols_btn_1":{"title":"Contact the Collision Lab team","url":"https:\/\/centech.co\/en\/contact-us\/","target":""},"2cols_btn_2":"","2cols_title_r":"","2cols_content_r":"","2cols_link_e":"","2cols_btn_3":"","2cols_btn_4":""},{"acf_fc_layout":"2cols_content","block_titre_2025":{"color_bg":"white_bg : Blanc","clone_espacement":["top"],"clone_center":true,"clone_border":false,"clone_fullwidth":false,"clone_ancre":"","clone_uptitle":"","clone_title":"","clone_subtitle":"","couleur_du_surtitre":false,"couleur_du_titre":"black","couleur_du_soustitre":false,"couleur_du_texte":"black","clone_description":"","clone_btn_1":null,"clone_btn_2":null},"2cols_title_l":"","2cols_content_l":"

\u00a0<\/a>Startup databases: Understanding them to better use them<\/a><\/h3>\r\n

<\/h4>\r\n \r\n\r\n \r\n

How to identify a startup that really fits your company's innovation needs?<\/a><\/h3>","2cols_link_l":"","2cols_btn_1":"","2cols_btn_2":"","2cols_title_r":"","2cols_content_r":"

Innovation within large companies: from technology watch to technology scouting<\/a><\/h3>\r\n \r\n\r\n \r\n

What are the benefits of a collaboration between a large company and a startup?<\/a><\/h3>","2cols_link_e":"","2cols_btn_3":"","2cols_btn_4":""}]},"yoast_head":"\nThe right degree of openness - Centech<\/title>\n<meta name=\"description\" content=\"Discover the importance of collaboration in innovation. Find out why firms that don't cooperate risk losing their competitive advantage in the long run.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centech.co\/en\/collision-lab-articles\/the-right-degree-of-openness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The right degree of openness - Centech\" \/>\n<meta property=\"og:description\" content=\"Discover the importance of collaboration in innovation. Find out why firms that don't cooperate risk losing their competitive advantage in the long run.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/centech.co\/en\/collision-lab-articles\/the-right-degree-of-openness\/\" \/>\n<meta property=\"og:site_name\" content=\"Centech\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CentechMtl\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-05T18:12:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T14:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/centech.co\/wp-content\/uploads\/2023\/03\/Sans-titre-9-1-1024x560.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"benjaminpetrieux@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@centechmtl\" \/>\n<meta name=\"twitter:site\" content=\"@centechmtl\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"benjaminpetrieux@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/\"},\"author\":{\"name\":\"benjaminpetrieux@gmail.com\",\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/#\\\/schema\\\/person\\\/5030597154288cfbf14f31863b94ef27\"},\"headline\":\"The right degree of openness\",\"datePublished\":\"2023-06-05T18:12:05+00:00\",\"dateModified\":\"2024-10-17T14:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/\"},\"wordCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/centech.co\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Sans-titre-9-1.png\",\"keywords\":[\"Centech\",\"Collision Lab\",\"Open Innovation\"],\"articleSection\":[\"Articles Collision Lab\",\"Collision Lab articles\",\"Innovation ouverte\",\"Open Innovation\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/\",\"url\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/\",\"name\":\"The right degree of openness - Centech\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/centech.co\\\/en\\\/collision-lab-articles\\\/the-right-degree-of-openness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/centech.co\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/Sans-titre-9-1.png\",\"datePublished\":\"2023-06-05T18:12:05+00:00\",\"dateModified\":\"2024-10-17T14:22:09+00:00\",\"description\":\"Discover the importance of collaboration in innovation. 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