Can you explain the importance of prioritizing and integrating the concept of sustainable development right from the start of the entrepreneurial journey?
” According to the feedback and reactions we receive from the companies we work with, once a startup has been launched, if all your product development is done but the aspect of sustainability hasn’t been thought through, it forces you to backpedal to rethink your way of doing things. To make impactful changes in terms of sustainable development, you’ll need to review your business model to integrate new concepts. That’s why it’s important to do it right from the beginning, from the very first stages of creating a business, as the companies in the Acceleration program have done.
The companies we’re currently incubating are already aware of the urgent need to take action for the climate. Most people are familiar with the concept on a personal level—we know that we need to take individual action. However, it’s much harder to integrate that into a startup, and even harder to do it in the technology field, because there’s not much information out there. So that provides an even better explanation of why we’re developing a program on the subject.
More and more, when it comes to obtaining grants, subsidies or even funding, the trend is to require sustainable development criteria.
As consumers, we’re all increasingly aware that people are going to demand sustainable solutions. We don’t want companies to engage in the kind of green washing we’ve seen so much of lately. Entrepreneurs need to be convinced that sustainable development is necessary. ”