Caroline, can you speak about your background?
« I have an atypical background that combines science and business. I hold a bachelor’s degree in microbiology, a certificate in marketing and a master’s degree in business administration from ESG. My entrepreneurial journey began at the age of 29. I wanted to have new challenges and I felt like starting a company with my vision. I founded SIXDEGRÉS, my first company, specializing in medical communication and health marketing. A few years later, Edelman, a global public relations and marketing communications firm, acquired my company. I said yes to that opportunity, since it quite rare to have the happiness of being acquired by a firm like Edelman. It was also a chance for me to collaborate with the best. I was surrounded by brilliant and passionate experts and colleagues. My role was to develop the health practice in Canada, and to help increase awareness of the Edelman Brand in health in Quebec.
During that time, I built and founded the Alliance for the Education of Probiotics. I founded this second company because I saw a need in the industry. Most companies were communicating the benefits of probiotics in a very isolated way. I told myself that to give credibility to the whole thing, for health professionals and for the clientele, they needed a credible and unbiased tool to recommend the best products for their patients. So, we created the guide, which is a compendium similar to what is done for medication. I wanted to create one, but for bacteria. Then, there was the search for strategic partners, and, after a year, we had a very credible guide that was used by the majority of health professionals in Canada. Three years later, a guide was deployed to the United States.
I think that, in life, when you are an entrepreneur, you’re embarking on a great adventure. You learn as much from your successes as from your failures, while asking yourself big questions about the many decisions to be made.
I took a sabbatical year after the sale of my company to spend time with my family and my daughters, and to take the time to do things I never had time for before. During that year, I still kept myself busy. I wrote columns for Henkel Media and others. I stayed active doing some mentoring and sitting on boards of directors. In short, I took the opportunity to take some time for myself, without stopping completely, to continue to stay involved in a bit of everything. It’s difficult for me to stop completely.
Two years ago, I founded a strategic consulting firm to meet the needs of today’s companies’ manpower shortage. I collaborate on strategic mandates with clients in the pharmaceutical, nutraceutical and food sectors and a few small SMEs. I have expertise in medical communication, medical education and health marketing in addition to all aspects related to management and business management. I am currently in the consulting world.
I have a lot of fun consulting. I have beautiful mandates, and it’s very versatile. I do a little bit of everything. There are never two days the same, my days are always very hectic (laughs).
Working in an agency has allowed me to collaborate with a very wide range of companies, from large companies on the stock market to startups.
Over the years, I have acquired a good understanding of the health ecosystem. I am nestled in what I do, but at the same time, I work in a wide-spectrum field. »